List building is one of the single most valuable marketing activities, but unfortunately it’s also one of the things that a lot of businesses aren’t using to its fullest – or don’t know how to use. Keep reading below to avoid these mistakes..
People will invest a lot more typically into social media or SEO if they are learning how to start a profitable blog, despite the fact that e-mail marketing is what most bloggers and gurus say makes them the most money for their blogging life.
The problem is, a lot of us just don’t know how to go about it. Thus they make mistakes, and they don’t view email marketing as such an important part of their strategy, especially if they don’t know how to start a blog. Here are the top 6 list building mistakes to avoid:
1. Incentivizing too much
If you make too much out of your ‘incentive’ then people will sign up to your mailing list just to get ‘free stuff’.
The negative effect is that this means they may not be particularly interested in what you’re actually saying in your messages!
2. Not promoting your list enough
If you don’t tell anyone about your mailing list then you can’t expect people to sign- up. You want to ensure that you mention your mailing list in the body of your text, in your videos and at every opportunity!
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3. Not providing value
If your mailing lists are just sales pitches then people will quickly get bored and unsubscribe from your list.
Building the list in the first place is only half of the story! You must keep your reader engaged and wanting to continue reading, or even better, subscribe and return for more quality articles.
4. Not providing a ‘free taste’
Your blog and your articles should essentially serve as a ‘free taster’ for the kind of value you’ll be providing within your e-mails. People have to read your content and decide they want more of that. So make sure that what you publish is also really good or you won’t get sign ups!
5. Not doing any list hygiene
List hygiene is the process of removing broken emails, spam, and readers who aren’t engaged. Too many people are focused purely on numbers and on trying to get the “biggest” list possible. Far more important than size though, is engagement.
Seek to build a list filled with highly engaged readers that want to hear more from you and take the time to remove those that don’t. Otherwise, you risk your email being blacklisted.
6. Not communicating
Finally, email is a form of communication. Instead of sending out ads and infomercials, instead consider asking your audience a question once in a while. This is a fantastic way to increased engagement and trust!
I hope this article helped you learn the Top 6 List Building Mistakes.
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Coming soon will be our guide on How to Write a Great Subject Line for an Email.
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