10 Email Marketing Mistakes to Avoid in 2023
Email marketing remains one of the most effective ways to reach and engage with your audience. However, there are some common mistakes that can hinder the success of your campaigns. To help you avoid these pitfalls in 2023, here are 10 email marketing mistakes to watch out for: Not segmenting your list Sending the same message to your entire list can lead to high unsubscribe rates and low engagement. Segment your list based on interests, demographics, and behavior to send targeted messages that resonate with each group. Using a misleading subject line Your subject line should accurately reflect the content of your email. Misleading subject lines can lead to lower open rates and damage your brand reputation. Neglecting mobile optimization With more people checking their emails on mobile devices, it's…