Are you struggling to get your emails opened and read? Writing a compelling subject line is crucial to capturing your audience’s attention and encouraging them to open your email. Here are 5 tips to writing compelling email subject lines that get your emails opened:
Keep it short and sweet
Aim for a subject line that’s around 40-50 characters long. Shorter subject lines are easier to read and more likely to grab attention.
Bad example: “Hey, we have a great offer for you”
Good example: “Don’t miss out on 50% off – today only!”
Bad Example: “Amazing offer that you don’t want to miss out on! Check it out now!”
Good Example: “Last chance to save 20% on our products!”
Let people know what they can expect to find inside your email. Vague subject lines are less likely to be opened.
Bad example: “Our latest newsletter”
Good example: “10 tips for writing better email subject lines”
Bad Example: “Newsletter for August 2023”
Good Example: “Exclusive tips to increase your email marketing ROI”
Address your subscribers by name to make your emails feel more personal. Personalization can help you build a stronger connection with your audience.
Bad example: “Get our latest product update”
Good example: “Hi [Name], check out our new product feature”
Bad Example: “Hey there!”
Good Example: “John, don’t miss out on this special offer!”
Use language that encourages people to act quickly. Urgency can create a sense of FOMO (fear of missing out) and prompt your subscribers to take action.
Bad example: “Sale happening now”
Good example: “Last chance to save 20% – ends tomorrow”
Bad Example: “New product release”
Good Example: “Only 24 hours left to claim your free trial!”
Emojis can help your subject lines stand out and add some personality to your emails. But use them sparingly and make sure they are relevant to your content.
Bad example: “New blog post alert”
Good example: “🎉 New blog post alert – check it out!”
Bad Example: “🎉🎉Amazing news 🎉🎉”
Good Example: “🚨Hurry! Limited stock available for our best sellers 🚨”
By following these tips, you’ll be able to write subject lines that get your emails opened and read. Don’t forget to A/B test your subject lines to see which ones work best for your audience.
Start improving your email open rates today with GetResponse. Sign up now with our affiliate link and get access to all the tools you need to succeed! Take action with their 30-day free trial HERE
You also check out this previous article 10 Email Marketing Mistakes to Avoid in 2023
Photo by Melinda Gimpel on Unsplash