3 High Performance Tips From Jeff Bezos

Out of the seven billion people on this planet, Jeff Bezos is the richest man out of all of them, and whether or not you believe that, it’s a worthwhile goal. Anyone who’s achieved something like his Amazon brand, can certainly give you these three (3) high performance tips.

I’m going to be analyzing a long interview by Jeff Bezos. The original video was over an hour long (see below for the link), but its gonna be condensed down to the main parts.

The funny thing is his interview only got a few thousand views, but it contained so many hidden gems that it’ll let you see the world more clearly and be able to navigate to get more of the things that you want and less of the things that you don’t want.

What You See Isn’t Impossible

First of all, he shows you how to see the world very clearly; he shows you how to cut through society’s delusional way of thinking and really see the world the way it actually works; and second of all, to be able to navigate that world and get things that most people don’t even think are possible.

So let’s start by going over some of the underlying fundamental concepts that frame this whole analysis that Jeff Bezos believes in and then I’ll talk more about on how you can take these concepts and apply them to your own life.

Let’s start with how Jeff Bezos doesn’t associate his identity with external things,

I said look when the stock is up 30 percent in a month don’t feel 30% smarter because when the stock is down 30 percent in a month it’s not gonna feel so good to be feel 30% dumber...”

The point he’s making is that in life there are some things that you can control and there are other things that you can’t control, and even if you’re doing the best of your ability in everything that you ‘can’ control, there will be times where things won’t be going your way.

For example, this is something you may have to constantly remind yourself with YouTube (if you’re an internet marketer). If you create a video that you feel is amazing which is something that’s under your control, but it doesn’t do well then one of two things can happen:

First of all, you might associate that negative amount of views (or that small amount of views) to ‘you’ and how good ‘you’ are at making videos which is going to discourage you, or you can choose to focus on what you ‘can’ control and ask yourself, “did I make this video to the best of my ability?

Focus on ‘that’ and then you’re going to get encouraged because you’re getting better at creating videos.

Don’t get caught up on things that you can’t control. Constantly ask yourself the question, “is this something that I can control?” and focus on that.

Are You In For The Long Term?

Jeff’s next point..”so you know the great quote that Warren Buffett brings up all the time, but Benjamin Graham said in the short run the stock market is a voting machine and in the long run it’s a weighing machine. And what you need to do is operate your company in such a way knowing that it will be weighed one day.”

So what he means here is that the stock market is based on people’s perception of the “value” of your business which means that the stocks will change based on people’s perception, but in the long run your business is valued on the value it brings to the end consumer; not any perceptions.

You can apply this to your life by reminding yourself that even if you’re doing all you can to the best of your ability; you’re really trying to improve yourself, not to things that aren’t going the way you want them to.

Remind yourself that if you keep taking “positive actions,” in the long run positive things will come back to you.

There maybe some fluctuation between the things you’re doing now and the results you’re experiencing, but trust that in the long run everything will balance out and you’ll get what you deserve because that’s just the way the world works.

Have faith in that fact and don’t get discouraged and keep doing the best of your ability in the things that you can control.

How Do I Make A Decision?

Now, here is what Jeff Bezos says about making decisions,

“…that is one of those decisions I made with my heart and not with my head. I basically said I don’t want to regret when I’m 80 (now 90) I want to have minimized the number of regrets that I have in my life and most of our regrets are acts of “omission”, they’re things we didn’t try; it’s the path untraveled. Those are the things that haunt us.

Basically when you’re confronted with a decision, ask yourself the question, “which option am I going to regret the least,” and then go with that one.

I really like this mental model because regret is one of those things that once it’s done; once you regret something you can’t really change it because the thing you regret is in the past, but trying to live a life minimizing regrets then you’re living through a lens that allows you to live a life that you’re proud of.

What’s Jeff Bezos Morning Routine?

Now that we have some of those underlying concepts…that frame…the actionable advice, let’s move on to Jeff Bezos’s morning routine starting with what he does when he wakes up.

I go to bed early I get up early and I like to putter in the mornings okay. I like to read the newspaper. I like to have coffee. I like to have breakfast with my kids before they go to school,so I have my kind of puttering time it’s very important to me and also that’s why I set my first meeting for ten o’clock…

How crazy is that! The richest man alive can find time in his mornings to relax and actually enjoy his life. It shows that the excuse of “I don’t have enough time” is completely invalid!

He finds  ways to optimize; to systematize; to delegate his time so that he has more free time and I think he does this puttering for these different reasons.

First, short-term relaxation is actually long-term productive for him. By taking time in the mornings to relax you’re actually going to increase your productivity throughout the day because you start your day proactively deciding what you do instead of reacting; responding to everything and going getting crazily caught-up in the flow of life.

Second, it’s scientifically proven that doing meaningless menial tasks, especially in the morning, is more likely to open your brain up for creativity stuff like walking or doing the dishes or even making pancakes (which Jeff Bezos does quite a lot).

Thirdly, puttering is good because it’s a reminder to enjoy the process.

The argument for this can be made very simply in life..we’ve got goals and goals are good, but you’ve got to remember that there’s a chance that you’re not going to reach those goals.

So with that in mind you’ve got to make sure that you’re enjoying the process because if you’re not enjoying the process and you don’t reach that goal, that’s a lot of time wasted whereas, if you can enjoy the process and, whether or not you reach the goal, it doesn’t matter because you’re enjoying the process.

When Does Jeff Bezos Start Work?

I like to do my high IQ meetings before lunch like anything that’s gonna be really mentally challenging that’s the ten o’clock meeting because by 5:00 p.m. I can’t think about that today, let’s try this again tomorrow at 10:00 a.m.

This is important because of something called “decision fatigue”. Put very simply, the more decisions you make, the worse those decisions are gonna be.

Make sure the important decisions are made first so that they can be your best decisions.

What he is saying is that as a senior executive you’re getting paid to make a small number of high-quality decisions. Your job is not to make thousands of decisions every day, and whilst most of us don’t have a job title like his, it still can be applied to your life because you can live a better life by doing less.

As crazy as that sounds it’s completely true! Stay focused and you’re going to actually be able to move the needle. Spend a lot of time thinking and I think it’s a really good way to live life…thinking about what are the things that are important to you; what are the things that actually move the needle; and once you find those two three four five activities, execute on them relentlessly and try and cut out the rest.


In conclusion, if you apply these Jeff Bezos concepts over the next month I’m sure you’ll notice that you’ll be more productive.

You can watch the Jeff Bezos, CEO and Founder of Amazon whole interview HERE.

Also, if you’re looking to start a serious online business and need someone to hold your hand through the 30-day process so that you make your first dollar online, then please feel free to check out this amazing program at this link HERE

You may also want to check out one of my earlier marketing posts on Top 6 List Building Mistakes .

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