How To Put Together the Right Marketing Message
This is the first part of a series on developing your marketing plan. The right marketing starts with putting together the best, most promotable message possible that truthfully represents "the goods" you've got. Cavett Robert, who was a professional speaker, gave this harsh but good marketing advice: "Don't be in too much of a hurry to promote, until you get good. Otherwise you just speed up the rate at which the world finds out you're no good." (more…)